In the age of Social media, you can be bombarded with feedback, information and advice from guests. Some of the feedback from your guests are genuinely helpful while others not so much. If you are constantly getting bombarded with the feedback, it can quickly overwhelm you.
If you are using Social listening tools like Rep up, you will also have an opportunity to create your own survey to send out to your guest. While you ask questions about the stay covering all aspects of the stay, you must track one additional metric which can make or break your business.
Profit is the lifeblood of any business. However, the ability to generate repeat business depends on the ability to generate future business. The booking funnel begins with awareness and in order to increase your reach, your existing guest needs to become your brand ambassador.
How do you make that happen?
Ask them if they will recommend your hotel to their friends and acquaintances. If they are willing to recommend your hotel, that is great news, because people are more likely to book your hotel if it was recommended by someone they know.
So the question to ask them is Simple… Will you recommend this hotel to your friends?