If you are casually strolling along a mall or reading a newspaper, you may wonder if offering discounts seem to be the norm these days. Sales seem to spike up and the impact of discount can be seen in your revenue. Can this band aid work for your business over a long time? As hoteliers …
The impact of discount – A case for implementing it effectively Read More »
As the delivery apps gain traction, people are getting accustomed to ordering at home. The convenience of ordering food from their choice of restaurant combined with the efficiency of multi tasking while eating is a great benefit to the modern consumer. Against this development, restaurants across the country has seen a 15 – 20% drop …
Online Travel Agents (OTA) have been in news for a few years in the middle of the conflict between distribution and booking direct. But what can you learn from them to help you in your business. Many things actually… Mainly how to use technology to induce buyers to buy. For them it does not matter …
Independent and unbranded hotels constitute 72% of the hotel in India according to a survey. However the market for brands seem to be growing rapidly and every day goes by when a new branded hotel enters the market with better distribution and reach. How can a single or small chain of independent hotel survive in …
I am sure you would have heard of the term Return of Investment. You put in money into the business and you want to earn money out of that. Hopefully more than you would get from a Fixed deposit in a bank. You have this expectation for a higher return because of the risk you …
I sat in the reception of a company…. waiting for 45 minutes. I had an appointment to meet an admin manager for a company. It was a service recovery call. For a banquet which had not gone well for the company. On any given day we have an opportunity to impress hundreds of people with …